Umqondo we emisha ihlotshaniswa ezimweni eziningi nesenzo sokuguqula kancane noma ukuguqula umkhiqizo ukuze uwungenise emakethe ngesimo sento entsha.
Abaphathi kanye nosuku nosuku lwenkampani kuhlobene kakhulu ne- inqubo emisha, abanye ababheka njenge-axis emaphakathi yakho konke ukukhiqizwa: ukuncintisana phakathi kwezinkampani ezahlukahlukene kuzo zonke izimo zokuba nohlobo oluthile lwe umehluko maqondana nesilinganiso semakethe, kanye nokwenziwa okusha emikhiqizweni ekhona kuyizindlela zokuhlukanisa. Ezikhathini eziningi, umehluko mkhulu kakhulu kangangokuba izinto ezintsha zakha indinganiso yenzuzo okufanele umkhiqizo uyinikeze kusukela lapho kuqhubeke, ngaphandle kwalokho kubhekwa njengokungenamsebenzi.
I- Ibhizinisi abazinikele ekuthengisweni kwemikhiqizo banemisha njenge umbuzo obalulekile, okungenzeka kubaluleke kakhulu kunakho konke. Kodwa-ke, akuvamile kakhulu ukuthi kube khona 'umnyango wezinto ezintsha' noma indawo lapho abanye abantu bezinikele ngokukhethekile ekuguquleni imikhiqizo ekhona. Lokhu kungenxa yezinkinga ezimbili:
- Ngakolunye uhlangothi, inqubo yokwenziwa kwezinto ezintsha ayiqhamuki ekujuleni nasekusondeleni kwabantu abavaleleke kuhlobo oluthile lwehhovisi, kepha kunalokho umsuka usekubukweni nasezingcingweni zangaphandle zokunakwanjengemibukiso, intuthuko, ukuncintisana, ucwaningo, izingqungquthela, imibukiso yezokuhwebelana, ngisho nokusebenzisana nsuku zonke nabasebenzi.
- Ngokwesinye isandla, akukhathaleki ukuthi muhle kangakanani umsebenzi obonakala uyintsha, udinga ukudlula ezigabeni eziningana, ngenhloso yokuqala yokuhlaziya ukusebenza kokuqanjwa okusha kanye nokucabanga ngamasu wokumaketha umkhiqizo okukhulunywa ngawo.
Ubambiswano olusheshayo phakathi kokuqanjwa kwamasu amasha nezinkampani ezizimele luyashesha ukusho okuncane. Kumaqiniso, umkhakha womphakathi kufanele uhlobane ngqo nemisebenzi yokwenziwa okusha okukhiqizayo, ngenxa yeqiniso lokuthi emisha ekugcineni iyithuluzi eliyisisekelo lokuncintisana kwezinkampani, ngakho-ke lelo lezwe.
Amazwe amaningi, ukuguqula ukuncintisana komnotho wawo, agxila kuphela odabeni lwesilinganiso sokushintshaniswa, lapho ukusebenzisa izinqubomgomo zokukhuthaza izinto ezintsha kuletha izinzuzo futhi akukho kulahleka.
Ngakolunye uhlangothi, kujwayelekile ukuthola okusha kwezinye izindawo, ezinjengezemfundo. Inqubo yokufundisa nokufunda, ochwepheshe abaningi bathi, inengxenye enkulu egxilile esikhathini esedlule ngaphandle kokunikeza izizathu eziningi kakhulu zokugxila kwamanye amasiko asendulo.
I- emisha kwezemfundo yi- ukuguqulwa kwezindlela zokwenza inqubo yezemfundo, imvamisa izuzisa ngasikhathi sinye kumfundi nakuthisha. Kuyadingeka emisha yokufunda ukuthi uthisha uvulelekile ekuthini aguqule indlela abenza ngayo umsebenzi wabo.
Amanye amacala emisha emlandweni wonke azocaciswa ngezansi:
- Umshanelo, owawuletha ithuba lokushanela ngaphandle kokugoba ufuna imfucumfucu phansi.
- Inkampani kagwayi kaLucky Strike, ngokwesiko equkethe ama-21 ephaketheni likagwayi abangama-20.
- Ezinsukwini lapho umculo wawulandwa kwi-Intanethi cishe ngaphandle kokuhlukile, i-iTunes inikeze indlela elula yokuwuthenga ngokulanda ingoma ngengoma. Ithuba lokuyihlanganisa namadivayisi wokukhiqiza likwenze lazuza imakethe ebibukeka ingenakwenzeka.
- Ithebhulethi, ithuluzi lapho ungaba nezinhlelo zokusebenza zekhompyutha ngosayizi wenothibhuki.
- Ngawo-1960, idolobha lase-Amsterdam lakhuthaza ukusetshenziswa kwamabhayisikili ngohlelo olwabiwe lwamabhayisikili. Ngokuhamba kwesikhathi, isiphakamiso saba jikelele ezingxenyeni ezahlukene zomhlaba, futhi namuhla siphumelele.
- I-Walkman, evumela ukuthi kube nethuba lokuthola ikhwalithi enhle yomsindo futhi ngasikhathi sinye iyithutha nomsebenzisi.
- Ngenkathi izinkampani zokuqala zinquma ukumaketha ngogesi, abaningi bakholelwa ukuthi bekuwumqondo osangene. Namuhla umehluko obalulekile ezingxenyeni eziningi zomhlaba.
- Ngenkathi izinkampani eziningi zezindiza zinezikhalazo zabasebenzisi ngokunganakwa kwabasebenzi, iSingapore Airlines yagxila kakhulu ekunikezeni ukunakekelwa okuhle: izinqubomgomo ezahlukahlukene zazibhekiswe kulokho. Kuyinto emisha elula ngokuphelele, kepha engasebenzi kangako kulokho.
- Izinkampani ezinjengeTupperware noma i-Avón zenza imodeli yebhizinisi entsha, lapho abantu bezihlanganisa nenkampani futhi bathengiselane umkhiqizo.
- Nikeza ikhasimende ithuba lokukhetha izici zekhompyutha.
