Izibonelo zeMishini, umbono namagugu enkampani - Encyclopedia

Ividiyo: Open Access Ninja: The Brew of Law

-Delile

Yini inhloso yenkampani?
Uyini umbono wenkampani?
Yini amanani enkampani?
Izibonelo zemishini, umbono kanye namagugu

Kukhulunywa kakhulu ngaso ukuthunywa, umbono kanye namagugu kumongo wokuxhumana kwezinkampani nobunikazi bebhizinisi. Lezi imiqondo emithathu ehlukene efingqa ifilosofi yenkampani, ilusizo ekutheni ingakwazi ukuyidlulisela kumakhasimende noma kozakwethu kuphela futhi ibe nesithombe sayo esiqinile emakethe, kodwa futhi nokuqondisa izenzo nezinqumo zekusasa.

Yini inhloso yenkampani?

I- umsebenzi yenkampani yisizathu sayo sokuba, isizathu sayo sokusebenza ebusweni bezithameli ezihlosiwe kanye niche ethile yemakethe. Ngaphandle kokuba nenzuzo nokwenza inzuzo, yonke inkampani ihlose ukwanelisa isidingo futhi inendlela yokwenza lokho eyehlukanisa nabanye emkhakheni wayo.

Lo msebenzi ungachazwa kalula ngokuzama ukuphendula imibuzo elandelayo: Senzani? Uyini umsebenzi wethu? Zithini izithameli zethu kanye nendawo esisebenza kuyo? Yini ehlukanisa nathi esincintisana nabo?

Bhekafuthi: Izibonelo zezinhloso zamasu

Uyini umbono wenkampani?

I- umbonoEsikhundleni salokho, kuhlobene nekusasa elifiselekayo enkampanini, okungukuthi, ngesimo esingafinyeleleka ngesikhathi esigqugquzela imigomo yesikhathi eside. Lokhu kufanele kube ngokoqobo, kukhonkolo futhi kube yisisusa sephrojekthi yebhizinisi.

Umbono unganqunywa ngokuzama ukuphendula imibuzo elandelayo: Yini esizimisele ukuyizuza? Siyoba kuphi ngokuzayo? Ngifuna ukwenza ini engikwenzayo? Yini imisebenzi yethu yesikhathi esizayo?

Yini amanani enkampani?

Ekugcineni, amanani fingqa imigomo yokuziphatha exhasa umoya wenkampani futhi uyinikeze ikhodi yokuziphatha kanye nesinqumo. Ingabe i- Inkampani "ubuntu" futhi akhiwe emiyalweni yawo yangaphakathi nangaphandle ngenhloso yomsebenzi wawo.

Ukwakha amanani ebhizinisi, okungafanele abe ngaphezu kweziyisithupha noma eziyisikhombisa, kufanele uphendule imibuzo: Sizoyifeza kanjani imigomo yethu? Yiziphi izinto esizozenza futhi esingeke sizenze endleleni? Yini esikholelwa kuyo njengenhlangano? Yimiphi imigqa esingeke seqe futhi yimiphi imigomo esizoyigcina?

Izibonelo zemishini, umbono kanye namagugu

INestlé Spain

Injongo: Nikela ekudleni kwabantu, kwezempilo nasenhlalakahleni, ngokwenza imikhiqizo esezingeni eliphakeme itholakale nganoma yisiphi isikhathi sosuku nakuzo zonke izigaba zokuphila, nokuphatha amabhizinisi ngendlela edala inzuzo yenkampani ngasikhathi sinye kunasemphakathini.

Umbono: Ukuze ube yinkampani eyaziwayo njengomholi kwezokudla, ezempilo nenhlalakahle emhlabeni wonke ngabathengi bayo, abasebenzi, amakhasimende, abahlinzeki kanye nabo bonke ababambiqhaza abahlobene nomsebenzi wenkampani.

Amanani:

Gxila ekuthuthukisweni kwebhizinisi lesikhathi eside ngaphandle kokulahlekelwa yisidingo sokuqhubeka nokuthola imiphumela eqinile yabaninimasheya ethu.
Ukudalwa Kwenani Elabelwe njengendlela eyisisekelo yokwenza ibhizinisi. Ukwakha inani lesikhathi eside labaninimasheya, kufanele sakhe inani lomphakathi.
Ukuzibophezela emikhubeni yebhizinisi egcina imvelo evikela izizukulwane ezizayo.
Yenza umehluko kukho konke esikwenzayo ngogqozi lokuwina nokwakha izikhala ezivela kulabo esincintisana nabo ngokuyala, ngejubane, nangokwenza amaphutha.
Qonda ukuthi yini engeza inani kubathengi bethu futhi ugxile ekunikezeni lelo xabiso kukho konke esikwenzayo.
Sikhonze abathengi bethu ngokuqhubeka sizinselele ukuthola amazinga aphezulu emikhiqizweni yethu futhi singalokothi sibeke engcupheni amazinga okuphepha kokudla.
Ukuthuthuka okuqhubekayo kokusebenza kahle njengendlela yokusebenza, ukugwema izinguquko ezinqala nezingazelelwe.
Ingqikithi engaphezulu kunombono wokuqina webhizinisi, okusho ukuthi izinqumo ziyimpumelelo futhi zisekelwe emaqinisweni.
Inhlonipho nokuvuleleka maqondana nokwehluka kwamasiko namasiko. UNestlé ulwela ukuzihlanganisa namasiko namasiko ezwe ngalinye asebenza kulo, kuyilapho egcina ukuthembeka kwakhe ezindinganisweni nasezimisweni zeNkampani.

Sancor

Injongo: Faka inani obisini ukuze kusizakale abangane.

Umbono: Ukuba abaholi emkhakheni wezobisi kuzwelonke, ngokuqagela okuqinile kwamazwe omhlaba, ngokuya ngemigomo yokubambisana nangokwemikhiqizo emisha enikela ekudleni kwabathengi.

Amanani:

Ukubambisana
Ukuqeqeshwa unomphela
Ukuvumelana nezimo nokuzivumelanisa nezimo ukuze ushintshe
Ukuqamba okungapheli kuzinqubo nemikhiqizo
Ukuzibophezela kwikhwalithi kanye nokudla okunomsoco
Ukuqondiswa kwamakhasimende kumikhiqizo nezinsizakalo
Ukusimama kwemvelo
Isibopho senhlangano kwezenhlalo

I-National Chamber of Commerce yaseMexico City

Injongo: Sithathe ukuzibophezela kanye nomthwalo wokumela, ukuvikela nokukhuthaza imisebenzi yebhizinisi yezohwebo, izinsizakalo kanye nezokuvakasha eMexico City, sihlinzeka ngezinsizakalo ezisezingeni ezihlangabezana nokulindelwe kosomabhizinisi abayingxenye yobulungu.

Umbono: Sonke esibamba iqhaza emsebenzini weChamber sinenhloso efanayo, ukufeza ukuthi iChamber lihlanganiswe njengesikhungo sokumelwa kwebhizinisi ngesithunzi nesiko elikhulu eMexico.

Amanani:

Ukuzibophezela kanye nomsebenzi wokumela, ukuvikela nokukhuthaza imisebenzi yebhizinisi.
Ukukhonza kuyilungelo.

Inkampani yeCoca-cola eSpain

Injongo:

Vuselela umhlaba
Khuthaza izikhathi zokuba nethemba nenjabulo
Dala inani bese wenza umehluko

Umbono:

Abantu: Ukuba yindawo enhle yokusebenza, ukuthi abantu bazizwe benogqozi lokunikela ngokusemandleni abo nsuku zonke.
Iziphuzo: Nikeza iphothifoliyo ehlukahlukene yemikhiqizo esezingeni elindele futhi yanelise izifiso nezidingo zabathengi.
Ozakwethu: Thuthukisa inethiwekhi ukudala inani elifanayo nelihlala njalo.
Iplanethi: Yiba yisakhamuzi esinokwethenjelwa esenza umehluko ngokusiza ekwakheni nasekusekeleni imiphakathi esimeme.
Umhlomulo: Khulisa ukubuya kwabaninimasheya ngenkathi ukhumbula izibopho ezijwayelekile zeNkampani.
Ukukhiqiza: Ukuba inhlangano esebenza kahle futhi enamandla.

Amanani:

Ubuholi: ukulwela ukubumba ikusasa elingcono.
Ukusebenzisana: ukuthuthukisa ithalente elihlangene.
Ukwethembeka: ukungafihli lutho.
Ukuziphendulela: yiba nesibopho.
Ukukhathazeka: ukuzibophezela enhliziyweni nasengqondweni.
Ukwehlukahluka: ukuba nemikhiqizo enhlobonhlobo nokubandakanywa njengabo.
Ikhwalithi: sesha ubuhle.

Ruby ruby

Injongo: Sidlule ngokwethu. Dala ukunethezeka kwanamuhla okuhlanganiswe nobuciko bokukhetha. Design ubucwebe ukuzwa emizweni eyingqayizivele. Ukuba namaqembu abasiki bengcweti nabakhandi begolide abafundela njalo ukwenza amaqoqo amahle obuciko bobucwebe. Siza ithimba lethu lisebenzise amandla alo aphelele ukudala ubucwebe obunobunikazi ngokuphakamisa noma ngubani obugqokayo. Ukuqhubeka nokukhiqiza ikhwalithi ephezulu ngenhloso yokuthi uphawu lwethu lumele amazinga aphezulu kakhulu wokukhiqiza kubucwebe. Inselelo ukuhlala sizikhuthaza futhi sakha izinto ezintsha ukwenza amaqoqo ahlukile. Thuthukisa umlingo namandla ngendalo yethu.

Umbono: Siyinkampani ye-avant-garde egxile ngaso sonke isikhathi ku:
Yakha isitayela sobucwebe ngokuya ngomqondo wobucwebe. Finyelela ukuqashelwa kokufuna kakhulu. Ukufeza lokho iqembu lethu liyazithuthukisa usuku nosuku, libambe iqhaza ngenkuthalo ngemibono, iziphakamiso kanye nezixazululo ezinhle. Finyelela Izicucu Zesithonjana: Dala isitayela esibonwayo esinobuntu obuqinile. Ukuzibeka phambili emfashinini wobucwebe besimanje. Sifisa ukuthi ubucwebe bethu bube nokuhlangana okungokomzwelo nabaninizo, budlulise umlingo, uthando nentshisekelo.

Amanani:

Yima ezinsikeni ezimbili eziyisisekelo: ubuqotho nokwethembeka, okususelwa ekuzibophezeleni kwangempela ekuzibophezeleni njengendinganiso yokuziphatha kuzo zonke izenzo zethu.