-Delile
- Izici zomsebenzi
- Izici zombono
- Ukubaluleka kwemishini nombono enhlanganweni
- Izibonelo zemishini nombono
I- umsebenzi kanye ne- umbono Yizimiso ezimbili eziyisisekelo ezakha ubunikazi benkampani noma inhlangano. Yimiqondo emibili eyehlukile komunye nomunye, emi njengensika yokuchaza isu kanye nezinhloso zenhlangano.
Umsebenzi kanye nombono kuvame ukuhlanganiswa ngemisho noma emishweni embalwa, kuphakanyiswa ngasikhathi sinye futhi kufanele kuhambisane.
- Injongo. Bhala injongo noma inhloso yebhizinisi noma yenhlangano (kungani ikhona? Yenzani?). Kubonisa ingqikithi, isizathu sokuba yinkampani. Ukuthunywa kufanele kucaciswe, kube yiqiniso, kuhluke. Ngokwesibonelo: Dala ukumamatheka okuningi kukho konke ukuphuza nakuwo wonke ama-bite. (Umsebenzi wePepsico)
- Umbono. Zibekele umgomo wesikhathi eside ngokulangazelela nangokuqiniseka. Chaza indawo lapho ufuna ukuthi inkampani noma inhlangano ifike khona ngokuzayo. Umbono kumele kube ngasenyakatho oqondisa futhi ugqozi kuwo wonke umuntu oyingxenye yephrojekthi. Ngokwesibonelo: Ukuba ngumholi wezwe ekudleni naseziphuzweni. (Umbono kaPepsico)
Izici zomsebenzi
- Kubonisa umoya nezinhloso zenkampani.
- Kuvamise ukuvezwa esikhathini samanje ngendlela elula neqondile.
- Kufanele ucabangele ukuthi yini umsebenzi wenkampani, ngubani owenzayo nokuthi yiziphi izinzuzo.
- Imvamisa icacisa ukuthi umkhiqizo noma insizakalo iqondiswe kubani futhi ibeka umehluko nomncintiswano.
- Ibeka inhloso yansuku zonke yenkampani: impumelelo ehlose ukufeza umbono ohlongozwa ngekusasa.
Izici zombono
- Fingqa izifiso zenkampani.
- Kufanele kube yinhloso ecacile ekhomba indlela eya phambili kuwo wonke umuntu ojoyina inhlangano.
- Imvamisa isetshenziswa esikhathini esizayo, futhi inika umqondo ezinhlosweni zesikhathi esifushane naphakathi.
- Kubeka inselelo njalo futhi kufanele kube yinto enhle ehlanganisa yonke imikhakha yenhlangano.
- Ayiphelelwa yisikhathi, ayichazi inkathi noma usuku oluthile lokugcwaliseka kwayo.
Ukubaluleka kwemishini nombono enhlanganweni
Imishini nombono kungamathuluzi amabili ayisisekelo kunoma iyiphi inhlangano: anikeza ubunikazi futhi asethe inkambo. Lokhu kufanele kwaziswe abasebenzi, amakhasimende, abahlinzeki, izinyunyana, abezindaba, uhulumeni.
Ukwakhiwa kwale migomo kudinga ulwazi olujulile mayelana nezisekelo nezinhloso zenhlangano. Kufanele zibhalwe ngabaholi bezokuphatha, ibhodi yabaqondisi noma amalungu okusungula, kucatshangelwa umongo namathuba wangempela esikhungo.
Izisekelo zenkampani noma zenhlangano zivame ukukhonjiswa kuzimpahla noma amasevisi akhiqizwayo nokwethembeka kwamakhasimende. Ukuba nendlela echaziwe nenhloso efanayo kukhiqiza ukuzibophezela futhi kukhuthaze abasebenzi.
Okungezwe kulo mbono nenhloso ngamanani, okuyizimiso noma izinkolelo inhlangano enazo futhi yakhela phezu kwayo ubunikazi bayo futhi iqondise amaphrojekthi nezinqumo.
- Kungakusiza: Izinqubomgomo nemithethonqubo yenkampani
Izibonelo zemishini nombono
- Uphahla
Injongo. Ukusebenza ngokuzimisela emijondolo ukuze kunqotshwe ubuphofu ngokuqeqeshwa nokusebenza ngokuhlanganyela kwabesilisa nabesifazane babo, amavolontiya abesilisa nabesifazane abasha, nabanye abadlali.
Umbono. Umphakathi olungile, olinganayo, ohlangene futhi ongenabuphofu lapho bonke abantu bengasebenzisa ngokugcwele amalungelo nemisebenzi yabo, futhi babe namathuba okuthuthukisa amakhono abo.
- I-Tetra Pak
Injongo. Sisebenzela futhi namakhasimende ethu ukuhlinzeka ngezixazululo zokukhetha ukudla kanye nokupakisha. Sisebenzisa ukuzibophezela emisha, ukuqonda izidingo zabathengi, kanye nobudlelwano nabaphakeli ukuletha lezo zixazululo, lapho kudla khona nalapho kudla. Sikholelwa ebuholini obufanele bezimboni, ekwakheni ukukhula okunenzuzo ngokuvumelana nokusimama kwemvelo kanye nasekuziphatheni okuhle kwezenhlalo.
Umbono. Sizibophezele ekwenzeni ukudla kuphephe futhi kutholakale yonke indawo. Umbono wethu umgomo wokuvelela oshayela inhlangano yethu. Nquma indima yethu nenhloso yethu emhlabeni wangaphandle. Kusinikeza, ngaphakathi, isifiso esabiwe futhi esihlanganisayo.
- Avon
Injongo. Umholi Womhlaba Wonke Ebuhleni. Ukukhethwa kwabesifazane okufanele kuthengwe. UNdunankulu Direct Umthengisi. Indawo engcono yokusebenza. Isisekelo esikhulu sabesifazane. Inkampani ehlonishwa kakhulu.
Umbono. Ukuba yiNkampani eqonda kahle futhi yanelise izidingo zemikhiqizo, insizakalo kanye nokuzethemba kwabesifazane emhlabeni jikelele.
- Izibonelo eziningi ku: Umbono, ukuthunyelwa kanye namagugu enkampani
