-Delile
- Uyibhala kanjani ikhophi yokukhangisa?
- Izinhlobo zemibhalo yokukhangisa
- Izici zemibhalo yokukhangisa
- Izibonelo zemibhalo yokukhangisa
A Umbhalo wokukhangisa Umbhalo ofuna ukukholisa umamukeli ukuthi athenge umkhiqizo noma insiza. Ngokwesibonelo: Phuza iCoca-Cola.
Kungumthombo osetshenziswa imboni Yezokumaketha ukuhlinzeka ngolwazi mayelana nomkhiqizo noma insizakalo futhi, ngaphezu kwakho konke, ukukhuthaza umphakathi ukuthi uwuthenge.
Umbhalo wokukhangisa uvame ukuhambisana nesithombe noma umsindo, okusiza ukuheha umphakathi. Njengoba uRonald Barthes asho, "umbhalo wokukhangisa uqinisa isithombe bese usinikeza incazelo kanye nencazelo ephathekayo ukuze siqondakale kahle."
Le mibhalo ibuye isetshenziselwe ukudlulisa amanani ngenhloso yokuguqula indlela yokuziphatha kwabantu nokuqwashisa umphakathi ngezinkinga ezithile.
- Bheka futhi: Iziqubulo
Uyibhala kanjani ikhophi yokukhangisa?
Ukubhala ikhophi yokukhangisa esebenzayo, kubalulekile uku:
- Yiba nomgomo ocacile. Yini ofuna ukuyizuza ngombhalo? Ngokwesibonelo: Khulisa ivolumu yokuthengiswa komkhiqizo / Yenza umphakathi wazi ngobungozi bokubhema.
- Sungula izithameli ezihlosiwe (PO). Uzama ukukholisa bani? Ngokwesibonelo: Intsha ehlala eBuenos Aires / Ababhemayo.
- Sebenzisa izinsiza. Yiziphi izifenqo ezingahlobisa umbhalo? Isibonelo: isingathekiso, ihaba, isichasiso, izikhuthazo, i-synesthesia, imilolotelo, iziphicaphicwano.
Izinhlobo zemibhalo yokukhangisa
Kunezinhlobo ezimbili zemibhalo yokukhangisa:
- Imibhalo yokukhangisa echazayo echazayo. Badalula zonke izimpikiswano zokukholisa izethameli eziqondiwe. Imvamisa zichaza kakhulu ngoba zikhombisa zonke izici zomkhiqizo noma zensizakalo. Le mibhalo isetshenziselwa imikhiqizo emisha edinga ulwazi kumthengi.
- Imibhalo yokukhangisa elandisayo. Banxenxa imizwa futhi basebenzise amathuluzi okulandisa ukuxoxa indaba evusa uzwela lomphakathi. Le mibhalo isetshenziselwa ukukhangisa imikhiqizo eyaziwayo noma engadingi ncazelo eningi.
Izici zemibhalo yokukhangisa
- Ukucaca. Lapho umyalezo ucace futhi uqondakala kakhudlwana, kuba nomphumela ongcono negumbi elincane lokuchazwa ngokungeyikho.
- Umbhalo wesithombe +. Umbhalo wokukhangisa uhambisana nesithombe esisekela, esiqinisa futhi sigcwalise umbhalo.
- Okwangempela. Umbhalo wokuqala uzoheha ukunakwa komamukeli, okuyisinyathelo sokuqala sokukwazi ukumncenga ukuthi enze isenzo sokuthenga.
- Isiqubulo. Umkhiqizo ngamunye uqukethe isiqubulo, okungukuthi, ibinzana elidlulisa ingqikithi yomkhiqizo.
Izibonelo zemibhalo yokukhangisa
- IBimbo
Kulesi sikhangiso seBimbo, isithombe siveza umqondo wokuthi lesi sinkwa senziwa ngobisi. Ngaphezu kwalokho, kunombhalo omncane owazisa iphesenti lobisi olusetshenziselwe ukulungiswa kwalo.
- Ikhofi le-Atacama
Lesi sikhangiso seCafé Atacama sifuna ukubeka uhlobo lomkhiqizo njenge- ikhofi ibhulakufesi. Umbhalo nesithombe kuhloselwe izithameli ezicacile futhi kumenywe ukuthi kudliwe ikhofi ngesikhathi esithile (ekuseni). Iphinde ibhekise entengo efinyelelekayo, ekhombisa enye idatha yezithameli ezihlosiwe: izithameli eziqondiwe ezisezingeni eliphakathi.
- Coca Cola
Njengoba iCoca Cola kungumkhiqizo owaziwa kakhulu, awudingi umbhalo ochazayo ochaza imininingwane yesiphuzo. Umbhalo nesithombe kufuna ukusungula ubukhona bemakethe ngesikhathi samaholide ebusika ezingane.
- IMercedes Benz
Lesi sikhangiso sakwaMercedes Benz sikhumbula imodeli yemoto yalolu hlobo kusukela ngonyaka we-1936 futhi, ngalokho, izama ukusebenzisa ulimi olufana nololo olwalusesitayeleni ngaleso sikhathi.
- Ijazi
Lesi saziso sivela ngawo-1950 futhi sisebenzisa umbhalo omningi kunezaziso zamanje. Isimo esibalulekile (Wasebenzise namuhla) futhi kuyisici sezaziso zangaleso sikhathi.
- UPantene
Lesi sikhangiso sePantene sisebenzisa isithombe ukugcwalisa umbhalo njengoba sizama "ukulawula" ama-curls emhlani wengonyama (ovela esikhundleni sezinwele zowesifazane).
- I-Xibeca DAMM
Ngalesi sikhangiso esilula esivela ku-DAMM, zama ukubeka ubhiya njengesiphuzo ongabelana ngaso nomlingani wakho lapho ubuyela ekhaya ngemuva kosuku lomsebenzi.
Futhi siyabona, kusukela esithombeni, ukuthi izithameli eziqondiwe ngabantu besilisa nabesifazane abashadile abanezingane ezineminyaka ephakathi nendawo. Ikhophi yokukhangisa izenza ingxoxo phakathi kwendodana nomama wayo.
- UFernet branca
Kulokhu, uFernet Branca usebenzisa embhalweni isibalo sokuqhathanisa phakathi kwelanga (elingenamncintiswano) ne-fernet. Ikhophi yokukhangisa ihlose ukuqinisa isiqubulo somkhiqizo: Branca. Ehlukile.
- Isidleke
Kulesi sikhangiso, iNido, uhlobo oludumile lobisi oluyimpuphu lwezingane, iqinisa isithombe sayo ngencazelo ngokubaluleka kokukhula kwezingane ezingaphezu kweminyaka eyisithupha (kukhawulela isikhangiso kuzethameli eziqondiwe ezingaphezulu kweminyaka eyisithupha).
- I-Chevrolet
Kulesi sikhangiso sokuvuna, iChevrolet isebenzisa umbhalo ochazayo ohlinzeka ngemininingwane yezobuchwepheshe mayelana nomzimba walowo othatha nezinsiza.
- Peugeot
Lokhu kukhangisa okuvela ngonyaka we-1967 kuphinda kusebenze njengesimo sokukhuluma ukuhamba kwezinhlamvu ezilingisa ukuhamba kokuhamba kahle kwemoto abayikhangisayo.
Landela nge:
- Imibhalo yokudlulisa amacala
- Imibhalo ethokozisayo
