-Delile
I-Ilogo (noma i-logo) uphawu olucacile elenziwe ngezinhlamvu nezithombe, ezisetshenziselwa ukukhomba inkampani noma uphawu, kanye nemikhiqizo eliyithengisayo.
I- ama-logo Ziyizimpawu ezisetshenziselwa ukuvumela uhlobo oluthile lokuhlonza ngento, yingakho zazisetshenziswa ngesikhathi sakudala kanye neNkathi Ephakathi ngamakhosi noma ngabadwebi. Kodwa-ke, ngokufika kwezikhathi zanamuhla, ama-logo asephenduke izethulo ezikhethekile zezinkampani zezomnotho futhi kwezinye izimo zezinhlangano zikahulumeni nezizimele, amaqembu ezepolitiki noma izinhlangano ezingekho ngaphansi kukahulumeni (ama-NGO).
I- ama-logo Zisetshenziswa kabanzi njenge ukumelwa kophawu lokuhwebaNjengoba imifanekiso yezithombe, uma seyisatshalaliswe futhi yasatshalaliswa kakhulu ngabezindaba, vumela ukuhlangana ngokushesha negama lomkhiqizo ababhekise kuwo. Lesi sici sama-logo sibaluleke kakhulu ku- umkhakha wokukhangisa.
Izimpawu zelogo
Igama elithi logo lisetshenziswa ngendlela ejwayelekile yokuqoka izinto ezintathu ezihlukene:
- Uhlobo lwe-logotype efanele, okuyisethulo se-typographic.
- I-isotype, equkethe isithonjana noma uphawu olubonakalayo.
- Isazi sezobuchwepheshe, okuvela ekuhlanganisweni kwelogo ne-isotype.
Impumelelo yelogo
Impumelelo yelogo incike ezintweni eziningana, njenge lula kanye ne- ukuhlangana. Izici eziyisithupha eziyinhloko zedizayini yezimpawu zingabhekwa:
- Ukuthi ifundeka kalula ngabantu kungakhathalekile ukuthi ubukhulu bayo bunjani.
- Ukuthi iyazala kabusha ezimeni ezahlukahlukene kungakhathalekile izinto ezisetshenziswayo.
- Yenze ivumelane nemidiya ehlukene.
- Lokho kuyasabazeka ngosayizi oyifunayo nodingekayo.
- Ukuthi iyahlukaniswa futhi iyaqondakala kalula, kokubili okuhle nokubi.
- Kwenze kungalibaleki, ngakho-ke ungabheka ngokushesha kulokho elikumele futhi ungakhohlwa.
Ngaphezu kwalokho, ukusetshenziswa kwemibala egqamile futhi emnandi namajamo kungabeka ukwamukelwa lapho uphawu lukhona phakathi kwabantu (ama-logo ngokuvamile anemibala eyisisekelo emibili noma emithathu, ngoba inani elikhulu lemibala lingacasula iso).
Uhlu lwezibonelo zama-logo (izithombe)
