-Delile
I- izinhloso zamasu noma imigqa yamasu yenkampani, isikhungo noma inhlangano izinhloso zesikhathi esifushane noma esimaphakathi ehlose ukuyifeza, ngaphakathi kohlaka lwamasu ayo ahlukene noma izimo ezahlukahlukene ezisetshenzisiwe, ngokuya ngalokho okusungulwe kumbono nenjongo yayo ethile.
Kuyisethi yezinhloso icacile, imfishane, ingafinyeleleka futhi iyalinganiswa, okungabuye kuhunyushelwe kusethi yezenzo eziphathekayo nezinqumo ezifuna ukusondeza inhlangano ekufezeni inhloso noma ubizo lwayo.
Kungakho izinhloso zamasu yilezi emaphakathi ekusebenzeni kwanoma iyiphi inkampani noma inhlangano, futhi kusukela kusilinganiso sayo ukusebenza kwayo kungahlolwa. Indlela ejwayelekile yalokhu yi-SWOT (noma i-SWOT): ukuhlaziywa kwamandla, ubuthakathaka, amathuba kanye nezinsongo zenhlangano.
Ngale ndlela, izinhloso zamasu zichaza izinyathelo okufanele zilandelwe futhi zisethwe, ngandlela thile, umhlahlandlela okufanele ulandelwe ekufezeni izinhlelo zenhlangano. Ngoba kujwayelekile ukuthi iyunithi ngalinye, umnyango noma ukuhlangana kube nezinhloso zalo zamasu, ifreyimu kuleyo nkampani iyonke.
Ekugcineni, kufanele kukhunjulwe ukuthi igama elithi "amasu" livela embizweni yezempi, lapho kusetshenziswa amasu wokulwa ukubhekana nesitha esithile ngendlela elula kakhulu.
Ingakusebenzela: Izibonelo Zezinhloso Zakho
Izibonelo zezinhloso zamasu
- Kusuka enkampanini yokuthumela izinto. Izinhloso zamasu enkampani kule ndawo kungaba ukukhulisa amaza ohambo lwayo, ukukhulisa ukusebenza kwayo endaweni kazwelonke noma, ngokunembile, ukungena emizileni yamazwe omhlaba.
- Kusuka kunhlangano yezemvelo engenzi nzuzo. Kulolu hlobo lwenhlangano, izinhloso zamasu ngokungangabazeki zizokhomba ekubonakaleni kwemisebenzi yayo, ngokwesibonelo, emithonjeni yezindaba yamazwe omhlaba, noma kungahle kube inombolo ethile yababambisene nabanikeli abazinikele kwisemester ngayinye.
- Kusuka kumfelandawonye wokutshala imifino. Lolu hlobo lwenhlangano olunomthelela ophansi kwezomnotho nalo linezinhloso zalo ezihlelwe kahle kakhulu: ukukhulisa isivuno sezitshalo njalo ngenyanga, ukushintshanisa izilimo kahle ukuze kungonakalisi umhlabathi noma ukumane unciphise inani lokuthengiswayo ihlala ingathengisiwe, lezi kungaba yizibonelo zayo.
- Kusuka enkampanini yokwakhiwa kwewebhu. Izinhloso zamasu zenkampani yalolu hlobo zingakhomba ekukhuleni kwephothifoliyo yamakhasimende, ekubekweni komsebenzi wayo phakathi kwezinhlelo ezivelele endaweni noma kuhlukanise nezinsizakalo zayo, ngokwesibonelo, maqondana nezindawo zohlelo, ukumaketha kanye ukukhishwa kwemisebenzi ukumboza ama-niches amasha emakethe.
- Kusuka ekuqaleni kokudla okusheshayo. Izinhloso zamasu wanoma imaphi amabhizinisi zivame ukucishe zifane, ngoba zihlose ukuvula amakhasimende, ukukhuthaza igama lenkampani nokuguqula utshalomali lokuqala lwephrojekthi lube yinzuzo ngokushesha okukhulu. Kodwa-ke, njengoba sikhuluma ngokudla okusheshayo, kungadingeka ukuthi sifake izinhloso maqondana nokudla kwamakhasimende akho, ukulahlwa kukadoti nezinye izinto ezifanayo.
- Kusuka esikhungweni semfundo. Isikole esizimele, isibonelo, noma isikhungo sezifundo sabantu abadala, sizobhekisa ekucabangeni kwezinhloso zabo zamasu ekwenzeni imisebenzi eminingi yokulungisa, ukuphatha kanye nokuthola ochwepheshe abasha bokufundisa, kunokunqotshwa kwezimakethe noma ukunwetshwa kwezentengiselwano. Kodwa-ke, lezo zinhloso zingaba nzima noma zibe nzima kakhulu kunezenkampani.
- Kusuka kumshicileli wezincwadi. Bobabili abashicileli abazimele kanye namaqembu amakhulu okushicilela ancintisana ukuthola imisebenzi yababhali abahamba phambili, ibenze babonakale emakethe yabafundi futhi bakhulise ukuthengisa ngokwenyusa nobudlelwano bomphakathi. Konke lokhu ngokungangabazeki kuzoholela ekusungulweni kwezinhloso ezithile zamasu, njengokujoyina umbhali othile, ukuqala iqoqo elisha noma ukubamba iqhaza ngempumelelo embukisweni wezincwadi obalulekile.
- Kusuka efektri yamabhodlela. Lolu hlobo lwemboni luzophishekela izinhloso zamasu eziluvumela ukuthi lwandise inqubo yokukhiqiza, lithole izinzuzo ezinkulu kunxanxathela yezentengiselwano futhi, ngendlela efanayo, luqeqeshe, luvikele futhi lugcine abasebenzi balo ezimeni ezifanele. Isibonelo sezinhloso zamasu kungaba ukuthengwa kwemishini yesimanje, noma ukubuyiselwa esikhundleni ngokushesha kwabasebenzi abashiyile.
- Kusuka enkampanini yezobuchwepheshe. Ake sicabange ngalesi sibonelo ukuthi ubhekene nenkampani yomakhalekhukhwini: izinhloso zakho zamasu ngokungangabazeki zizokhomba emisha (ukuthuthukisa izinhlobo ezintsha nezidonsa amehlo), ukumaketha (okwandisa ubukhona bezindaba zenkampani) kanye nabasebenzi. (Khuthaza ubuchwepheshe kanye ukukhula kwabasebenzi).
- Kusuka ebhange. Izinhloso zebhange eliphakathi nendawo zizohlukahluka, kuya ngobubanzi bezintshisekelo zalo (ibhange lezolimo alifani nebhange lomhlaba wonke kanye nomshwalense), kepha ngokujwayelekile singacabanga ukuthi kuzofaka phakathi ukukhula kwe Iphothifoliyo yamakhasimende nabatshalizimali., ukwenziwa kwezinzuzo ezinkulu ezivela ezinkambisweni zemalimboleko, njll.
Ingakusebenzela: Izibonelo zezinhloso ezijwayelekile nezicacisiwe
