-Delile
A isiqubulo isiqubulo noma isihloko, esivame ukusetshenziswa ekukhangiseni. Isiqubulo yisisho esakhiwe ngegama elilodwa noma amaningi achaza uphawu nokuthi, ngokuvamile, sihambisana nelogo (ubunikazi bomkhiqizo).
Isiqubulo siletha incazelo ku-logo futhi sisize ukusungula uphawu emakethe. Isiqubulo asimele nje kuphela uphawu kodwa futhi sikhomba umthengi (izithameli eziqondiwe) ukuze lokhu, nakho, kukhombe umkhiqizo futhi isenzo sokusetshenziswa senzeke.
Igama lesiNgisi "isiqubulo" lisho "ukukhala kwempi". NgeSpanishi kuphakanyiswa ukuthi kusetshenziswe igama lesiqubulo nobuningi balo ngokugqamisa: iziqubulo.
Ukusetshenziswa kwesiqubulo
Isiqubulo singasetshenziswa ukukhomba:
- Umaki
- Umkhiqizo
- Umkhankaso wezepolitiki, owenkolo noma wokukhangisa
Inqubo yokudala isiqubulo
Umuntu oza nesiqubulo imvamisa ungumbhali wezobuciko noma womphakathi ovame ukususelwa ocwaningweni lwezimakethe nasekuhlolweni komkhiqizo ukukhomba ukwamukelwa okungenzeka komphakathi owamukelayo.
Akukho sakhiwo esimisiwe kepha kunconywa ukuthi sibe sifushane (phakathi kwegama elilodwa kuya kwamahlanu) futhi siqukethe amagama alula futhi akhumbulekayo kalula. Ngaphezu kwalokho, kubalulekile ukuthi idlulise uphawu lomkhiqizo. Abadali be- iziqubulo Basebenzisa imithetho yokubamba ngekhanda, okungukuthi, imithetho ekhunjulwa kalula njengemilolotelo noma amabinzana ayimpawu yomphakathi othile.
Izici zesiqubulo
- Eziningi ziqala ngesenzo esibalulekile, njengendlela yokwenza umfundi afunde isenzo. Isibonelo: "Khokha imali encane ngokuhamba" (iTurismocity)
- Kufanele iqonde futhi ingabonakali, ukuze iqondakale kalula kumthengi. Isibonelo: "Ukunambitheka komhlangano" (Ama-Quilmes)
- Ikhombisa inzuzo elethwa isenzo sesenzo esisetshenziswe esiqubeni. Isibonelo: "Wonga kahle" (Bheka)
- Ingashintsha ngokuhamba kwesikhathi, ngokuya ngezidingo zezithameli zakho nezinguquko emphakathini. Isibonelo: UMc Donalds ushintshe indlela yakhe yendabuko "NginguLovin 'It" (ngiyayithanda) yaba "Lovin'Beats Hatin" (engenakho ukuhumusha)
Izibonelo zeziqubulo
- I-Adidas: "Akunakwenzeka akulutho"
- Ala: "Ngaphezu komhlophe, u-Ala omhlophe"
- I-Apple: "Cabanga ngokwehlukile"
- I-Arcor: "Izikhathi zomlingo"
- I-Avis: "Sizama kakhulu"
- U-Avon: “Inkampani yabesifazane”
- Bic: "Akakwazi ukwehluleka"
- I-Bounty: "I-Quicker Picker Upper" (Imunca okuningi, ngokushesha nangcono)
- ICafé Maxwell House: "Kuhle kuze kube sekugcineni iconsi"
- ICalifornia Milk Processor Board: "Unobisi?" (Unalo ubisi?)
- I-Candy Crush: "inguqulo yomdlalo we-cocaine emsulwa"
- ICanon "Ukujabulisa wena njalo"
- IChevrolet: "Futhi iCheyenne ihambile?"
- I-cosmopolitan: “imibuzo yocansi. amathiphu ocansi. amaqiniso ngocansi ”(Ucwaningo ngezocansi, amathiphu ngocansi, amaqiniso ngocansi)
- UDe Beers: "Idayimane lihlala njalo"
- I-Dollar Shave Club: “Shave Isikhathi. Phuca Imali ”
- UDonelli: "Amasokisi ahlala isikhathi eside"
- UDuvalín: "Angimshintshi noma yini uDuvalín"
- UGillette: "Okulungele indoda"
- H-24: "Ikhaya libhalwe ngo-H, nge-H-24 ngaphandle kokulingana"
- UHellman's: "Yenza ubuso bukaHellman"
- UHerdez: "Wenziwe ngothando"
- I-HP: "Invent" (invent)
- AmaJarritos: "Hawu zilungile ..."
- UJetta Volkswagen: "Wonke umuntu uneJetta, okungenani emakhanda akhe"
- U-Kodadk: "Yabelana ngezikhathi. Yabelana ngempilo ”(Yabelana ngezikhathi. Yabelana ngempilo)
- UKola Loka: "Isibhakela esihlanyayo"
- I-Lexmark: "Intshisekelo Yemibono Yokuphrinta"
- Kuxhunywe ku: "Xhuma nabantu ngaphandle kwesizathu nhlobo"
- U-L'Oréal: "Ngoba uwufanele"
- I-M & M: "Ushokoledi uyancibilika emlonyeni wakho, hhayi esandleni sakho"
- Mammoth: "Ngaleso sifiso esibi ... Mammoth"
- IMasterCard: “Kunezinto ezingenakuthengwa ngemali. Konke okunye, kuneMasterCard. "
- Mc Donald: "Ngiyayithanda"
- MW: “Umshini Wokugcina Wokushayela”
- INescafé: "Vuka uphile"
- INetflix: "Angikwazi ukunquma" (angikwazi ukunquma)
- UNike: "Vele ukwenze"
- INokia: "Ixhuma abantu"
- UPepsi: "Bukhoma manje"
- I-Pinol: "I-Pinol, i-Pinol, i-aromatizes, i-cleans and disinfects"
- AmaSabrita: "Awukwazi ukudla okukodwa nje"
- I-Skype: "Umhlaba wonke ungakhuluma mahhala"
- I-Sony: "Yenza uBelive"
- Isitimela esingaphansi: "Yidla okusha"
- Tecate: "Kulabo abanokuqwasha"
- UTesco: "Njalo Okuncane Kuyasiza"
- Imfihlo kaVictoria: "Umzimba wawo wonke umzimba"
- UVitacilina: "Ekhaya, e-workshop nasehhovisi, yiba noVitacilina. Ah muthi omuhle kanjani!"
- I-Wikipedia: "I-encyclopedia yamahhala"
